Brooke Withers
Principal Product Designer · AI Strategist · Product Innovation Leader
Designing the future of AI-augmented products, services and organisations.
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An AI-powered executive briefing assistant trained on Brooke's experience, case studies, portfolio, leadership approach and AI projects. Ask anything — no CV hunting, no link clicking.
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Selected Work
Featured Case Studies
Volta Motos
AI · Electric VehiclesProblem: Early-stage EV startup needed AI-powered product strategy and UX direction from zero.
Outcome: Delivered AI product roadmap and customer experience framework, securing next funding round.
7plus (Seven West Media)
Design Systems · MediaProblem: Seven West's streaming platform lacked a coherent design system, slowing delivery across 10+ products.
Outcome: Built the 7plus design system, reducing design-to-dev handoff time by 40% across the org.
BetEasy
Fintech · WageringProblem: BetEasy needed a full rebrand and product redesign to compete in a crowded wagering market.
Outcome: Led product design from concept to launch — platform now serves millions of users.
SupporterHub
SaaS · Non-ProfitProblem: SupporterHub needed to build a 0→1 SaaS product for non-profit supporter management.
Outcome: Co-founded and shipped the product, growing to thousands of active users.
AI Work
Building AI-Enabled Experiences
Brooke has moved beyond using AI tools into building AI-enabled products, consulting practices and automated workflows.
AI Consulting
Helping organisations identify where AI creates real, measurable value.
AI Mentoring
Coaching professionals on AI adoption and practical implementation.
Research & Advisory
Research and advisory on emerging AI product patterns and strategy.
Workflow Automation
Designing AI-augmented internal workflows that save teams real time.
Prompt Engineering
Developing structured prompts for product and design teams.
Agent Development
Early-stage experience building AI agents for task automation.
Brooke Withers
Principal Product Designer · AI Strategist
Available for
For Recruiters
Brooke Withers is a Principal Product Designer and AI Strategist with more than 15 years of experience delivering digital products, building design systems, leading teams and helping organisations navigate technology change.
Where many leaders operate at the strategy layer only, Brooke has spent 15+ years moving between business strategy, product design, UX, design systems, customer research and implementation — and more recently, AI adoption.
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Career Journey
15+ Years of Experience
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